Why Do I Need My Own Business Website?
If you’ve been in business a while and enjoying some success, you might be wondering whether you really need to invest in a website.
No matter what industry you’re in, a website will bring enormous dividends, and as time passes it will become even more important.
As a small business, it’s arguably even more important to have an online presence. Here are just a few reasons why it’s so vital.
Reach a Wider Audience
In 2020, almost 60% of the global population was online – and that’s a figure that’s going to continue to rise. If you don’t have a website, you’re going to be invisible to a large section of your target market.
A well-designed website with good SEO will do a lot of the legwork for you, reaching new customers effortlessly while you get on with the day job.
Improves Your Credibility
Word of mouth is a great way to reach new customers, but they’ll still want to see for yourself what your business is all about. Having a website allows you to reach a new audience, and lends credibility to your company.
Research shows that local customers expect a business to have a website, and that having one increases the sense of trust.
If a customer wants to get in contact with your business, a website is often their first port of call. Having clear contact details, including an email address, will make communication much easier.
You can also integrate Google Maps with your website, making it easier for customers to find you in person.
Allows Customers to Browse
Some customers won’t know exactly what they want, and will prefer to browse before buying. A website gives them the time and space to look through your products and services at a time that suits them, giving them greater confidence to buy.
Of course, this also gives you the opportunity to show your products off at their very best too!
It’s possible to enjoy all of these benefits with a website that doesn’t break your budget. Ask Web Guru has a range of solutions which are affordable for every business, so why not get in touch with us today?