To ensure we fully understand your business and target market we carry out in depth research. This includes but is not limited to looking at the key phrases your competitors are targeting, analysing your existing website, studying keywords and locations. Our Google Ads specialist will leave no stone unturned to ensure we get off to the best start possible.

Once the starting budget has been agreed our team will create multiple Ads for keywords and organise them in to separate campaigns. Then we’ll organise them even further into Ads groups allowing for a structure to be in place where we can focus more on generating you the very best return on investment possible.

Great ad copy is essential to a successful Google Ad campaign. These are the main buzz words that convince people to click on your ad. Writing high quality Ad copy is a mixture of creativity and science. The copy needs to sell, but it also must be relevant to the target keywords and follow the Ad platform’s strict guidelines.

At this point, everything is ready for your Ads to go live and start generating you new business. We would have set up your daily budget to manage then we can use an optimised campaign structure to make the data easy to understand and get the maximum quality score. It’s all about results after all!

Google Ads is one of, if not the most measurable advertising platforms. Once we continue to monitor and improve your Google Ads you will eventually get to a position in which you can turn the taps on and off in the know that whatever amount you invest with generally return a set figure based on data and history.