Background
Our client is a fully licenced waste carrier and operate to both commercial and domestic customers. They provide an efficient and cost-effective service, including same day delivery or alternatively collection is available from their aggregate yard in Cheshire.
The brief
After contacting our team, it was obvious that confidence was low after our client hired and trusted multiple SEO agencies with no success. Unfortunately, they previously received a poor service and found themselves left wondering with a lack of results and a lack of reporting. Even though they endured a bad experience they never wanted to give up as they seen the value in advertising online. Our challenge was to rebuild trust and simply deliver results by ranking their website in local geographic areas they cover.
The Solution
We started off by fully auditing their existing website to find out areas that we strong (if any) and areas that needed improvement. We quickly picked up on many areas that could be improved from a technical on page basis, to lack of content and authority within Google. We carried out our keyword research and set about creating unique text for each service and target location. Since then, we have continued to create content monthly and created strong local backlinks to help them compete against the top online competition.
Within 3 months our client started to see page one ranking, increase in traffic and as a result an increase in conversions. Local SEO does still take some time however, our team we able to identify and maximise any good work done before us and simply find some quick wins to gain some traction. As our client can only travel so far for work, the amount of traffic we can physically drive isn’t huge but is now strong enough to bring in 100 enquiries per month on average which is increasing monthly by month as future keywords reach compete for higher positions on Google, something that is never over, ever!
What our customer thinks about us:
Highly recommend David and his team for any SEO or general website related services. Having been messed around by a few different companies in the past, David’s approach has been refreshing and we instantly started to see positive results to our websites SEO and Google rankings.