No doubt you have heard a lot about the importance of having a content strategy in place to ensure your business’s marketing success. However, simply having a strategy isn’t enough. You have to make sure that your content engages your audience too. In fact, a key aspect of all marketing strategies is connection with your target audience. This allows you to better understand what they need, what they want and how they’ll react to your brand...
Everyone must have heard the old phrase “content is king” however, the truth is that not all content is created equal. While it’s true that anyone can create content, that doesn’t mean that that content will achieve what it sets out to do. There’s a huge difference between basic content and high-quality content, and there’s an equally enormous difference between the amount of business that both kinds of content can generate. So, let’s take a closer look...
Launching a business website involves a host of unknown costs, so how much should you realistically expect to spend? In the modern world, having a business website to accurately reflect your brand could not be more important for your company. More people than ever before are shopping and researching online, so you need to be certain that your business has created an effective online presence in order to benefit from this shift in habits. Yet, while most business...
If you think of the top-performing companies, like Apple, Playstation or Nike, you’ll be able to instantly think of their brand logo or colours. A good logo won’t make your products or services any better or worse - but it could change how you’re perceived by your customers. For your business to be easily recognised , a logo design is essential. And more than that, it’s important that the logo you pick reflects what your business is...
If you’ve been in business a while and enjoying some success, you might be wondering whether you really need to invest in a website. No matter what industry you’re in, a website will bring enormous dividends, and as time passes it will become even more important. As a small business, it’s arguably even more important to have an online presence. Here are just a few reasons why it’s so vital. Reach a Wider Audience In 2020, almost 60% of the...
Ask Web Guru provides high-quality web design plus social media marketing at a price you can afford. In today’s marketplace, every business needs to have a strong digital presence. No matter what industry you’re in, if your customers can’t find you online, your competitors will have the edge. Unfortunately, top of the range website design and social media marketing has been out of range for small, local businesses - until now. Let us introduce: Ask Web Guru. Our goal is...